经济型酒店部门运营的介绍
发布时间:2023-09-21 15:40《经济型酒店营销推广》一书首先分析经济型酒店目前的市场营销环境及该如何定位,接着介绍营销计划与控制的方法,最后着重适合于经济型酒店的各种营销方法和策略,尤其重点介绍会员制营销、特许连锁加盟和品牌建设与管理的要领和实操方法,为经济型酒店在激烈的竞争中找到一条适合自己的道路。
求在线翻译一个论文内容摘要和关键词 要求精确 谢谢
Content Abstract:With the booming development of Mass Tourism,our nation's budget hotels are facing an unprecedented opportunity of development. Budget hotels gain their market values by means of the popularization of the target market, the price economy, the rapid expansion and the chain operation. With the advantage of short profit cycle and big market space, budget hotels attracted lots of investment capital. An era of China's hotel industry focuses on budget hotels is forming. In recent years, budget hotel management companies, budget hotel brands are emerging one after another. Famous foreign hotel groups all entered the domestic market and accelerated their expansion paces, and this led the boom of the building of budget hotels. Nowadays, the development of budget hotels is stepping into the stage of integration and expansion, and marketing strategies have become the focus of the industry. How to formulate and implement the profit-making pattern of budget hotels efficiently and the marketing strategies are significant in demonstrating the development of China's budget hotels.Key Words:Budget Hotel, Marketing Strategies, Profit-Making Pattern.(人工翻译,请放心)
AbstractWith the booming of mass tourism, China's economy hotels are presented with unprecedented opportunities for development. Economy hotels target mass market, are affordable, expand rapidly, and operate as a chain, bringing market value such as geographic coverage. A large amount of capital has been attracted to invest in economy hotels because of the short profit cycle and vast market space, shaping the Chinese lodging industry into an economy hotel prevailing era. In recent years, ?China's economy hotel management companies and economy hotel brands have been emerging one after another. Famous hotel groups from abroad have been entering and the Chinese market and expanding their business with an increasingly fast pace, triggering a rush of building economy hotels. Today, the development of economy hotels is entering the phase of integration and extension, with an emphasis on the marketing strategies. Understanding how to effectively develop and implement the hotel profit model and marketing strategies is of great demonstrative importance to China's hotel development. Keywords: economy hotels, marketing strategies, profit model逐字逐句手译,希望有帮助。
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